A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals - Wikipedia
Beyond the definition, business plan is also a check list which founders can use to "prepare" before "go". Business plan should be set and keeps flexible when business is building. Risk of it could be either not able to complete or inadequate for organization...
One important part of a business plan is to tell a story. There are 3 stages including
1.Set the stage
2.Introduce the dramatic conflict
3.Reach a resolution
The style of Steve Jobs' presentation normally starts with a "conflict" or "problem" and such problem will frustrate everyone so bad and make everyone wants to see a life saver. Then it would be the time for him to introduce Apple's new products. No doubt, he is a master of story teller.
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